Marketing Management: a South Asian perspective /
by Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha
- 14th ed.
- New Dehli: Pearson, c2013.
- xxv, 596 p.: ill. ; 28 cm.
Includes Bibliographical References and Index.
9788131767160
Marketing Management Marketing Management BBA Business Administration