TY  - BOOK
AU  - Horchover,David
TI  - Sales promotion
SN  - 9781841121963
U1  - 658.8 22
PY  - 2002///
CY  - Oxford
PB  - Capstone Publishing
KW  - Marketing
KW  - Sales Management
KW  - Sales Promotion
KW  - BBA
KW  - Business Administration
N1  - BBA
ER  -