Value merchants : demonstrating and documenting superior value in business markets /
by James C. Anderson, Nirmalya Kumar, James A. Narus.
- Boston, Mass. : Harvard Business School Press, c2007.
- xiii, 219 p. : ill. ; 25 cm.
Includes bibliographical references and index.
9781422103357 1422103358
Industrial marketing. Sales promotion. Purchasing. BBA Business Administration