TY  - BOOK
AU  - Anderson,James C.
AU  - Kumar,Nirmalya
AU  - Narus,James A.
TI  - Value merchants: demonstrating and documenting superior value in business markets 
SN  - 9781422103357
U1  - 658.804 22
PY  - 2007///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Industrial marketing
KW  - Sales promotion
KW  - Purchasing
KW  - BBA
KW  - Business Administration
N1  - Includes bibliographical references and index; BBA
ER  -