TY  - BOOK
AU  - John Westwood
AU  - ,
TI  - How to Write a Marketing Plan 
SN  - 8175541296
U1  - 658 . 8  WEH 
PY  - 2005///
CY  - 
PB  - Kogan Page
KW  - Marketing- Management
N1  - Mark- BBA
ER  -