TY  - BOOK
AU  - Naresh K. Malhotra
AU  - ,
TI  - Review of Marketing Research Vol. I
SN  - 8120329538
U1  - 658 . 83  REN 
PY  - 2006///
CY  - New Dehli
PB  - Prentice Hall of India
KW  -  Marketing  /Marketing  research
N1  - Includes Bibliographical References and Index; Mark- BBA
ER  -