J. Paul Peter <br/><br/>
Marketing Management: Knowledge and Skills   

 - 7th,                                               
 -    2004 
 - xix, 876       
<br/><br/>
<br/><br/><label>ISBN: </label>0071215050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658. 8 PEM  /