Charles W. Lamb Jr. <br/><br/>
Strategic Marketing Management Cases   

 - 6th,                                               
 - NULL  Irwin/McGraw Hill  1999 
 - xvi,622       
<br/><br/>
<br/><br/><label>ISBN: </label>0256261253 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-case studies
<br/><br/><label>Dewey Class. No.: </label>658.802 CRS  /