Gerard J. Tellis <br/><br/>
Effective Advertising: Understanding When, How, and Why Advertising Works   

 - NULL  Response Books- New Delhi  2004 
 - 201       
<br/><br/>
<br/><br/><label>ISBN: </label>8178293706 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising 
<br/><br/><label>Dewey Class. No.: </label>659. 1 TEE  /