TY  - BOOK
AU  - Kotler, Philip.
AU  - Kartajaya, Hermawan,
AU  - Setiawan, Iwan.
TI  - Marketing 3.0: from products to customers to the human spirit 
SN  - 9788126526192
U1  - 658.8 22
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Marketing
KW  - BBA
KW  - Business Administration
N1  - Includes bibliographical references and index
ER  -