TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary 
AU  - Tolba, Ahmed 
AU  - Habib, Anwar 
TI  - Principles of Marketing
SN  - 9781408255681
U1  - 658.8 22
PY  - 2011///
CY  - England
PB  - Pearson
KW  - Marketing
KW  - BBA
KW  - Business Administration
N1  - Includes Bibliographical References and Index; BBA
ER  -