TY  - BOOK
AU  - Wirtz, Jochen 
AU  - Lovelock, Christopher 
AU  - Chatterjee, Jayanta 
TI  - Services Marketing: people technology strategy 
SN  - 9789332587687
U1  - 658.8 22
PY  - 2018/// [2020]
CY  - Uttar Pradesh, India
PB  - Pearson
KW  - Marketing
KW  - Service Marketing
KW  - Consumer Services
KW  - BBA
KW  - Business Administration
N1  - Includes Index; BBA
ER  -