Consumer Behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk, S. Ramesh Kumar, Joseph Wisenblit. 
 - 10th Ed.,                                          
 - New Delhi:  Prentice Hall of India.  c2007. 
 - 561 p. : 
<br/><br/> Includes Index. 
<br/><br/>
<br/><br/><label>ISBN: </label>8120323505 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Motivation research
<br/><br/><label>Dewey Class. No.: </label>658. 8342   / COL