E. Jerome Mccarthy, William D. Perreault <br/><br/>
Essentials of marketing (with CD)  A global managerial approach 

 - 10th                                               
 - New York  McGraw-Hill   
 - 638 p.       
<br/><br/>
<br/><br/><label>ISBN: </label>0072935898 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658 . 8  PEE  /