TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk,Leslie Lazar
AU  - Wisenblit,Joseph
AU  - Kumar,S.Ramesh
TI  - Consumer Behavior
SN  - 8120323505
U1  - 658. 8342  22
PY  - 2007///
CY  - New Delhi
PB  - Prentice Hall of India.
KW  - Consumer Behavior
KW  - Motivation research
N1  - Includes Index; BBA
ER  -