TY  - BOOK
AU  - Mark A. Moon, John T. Mentzer
AU  - ,
TI  - Sales Forecasting management: A demand maNAGEMENT APPROACH
SN  - 8178295059
U1  - 658 . 81  MES 
PY  - 2005///
CY  - New Delhi
PB  - Response Books- New Delhi
KW  - Sales forecasting- management / sales management
N1  - Mark- BBA
ER  -