TY  - BOOK
AU  - Naresh K. Malhotra
AU  - Satyabhusan Dash,
TI  - Marketing Research: An Applied Orientation
SN  - 9788131731819
U1  - 658.8 3 MAM 
PY  - 2010///
CY  - New Delhi
PB  - Person 
KW  - Marketing  /Marketing  research
N1  - Includes Index; Mark- BBA
ER  -