TY  - BOOK
AU  - Pingali Venugopal
AU  - ,
TI  - Marketing Channel Management: A Customer-Centric Approach
SN  - 076199551x
U1  - 658. 84 VEM 
PY  - 2006///
CY  - Indian
PB  - Response Books- New Delhi
KW  - Marketing channel/ Marketing- management
N1  - Mark- BBA
ER  -