TY  - BOOK
AU  - Ian Chaston
AU  - ,
TI  - Knowledge-based marketing: The twenty-first century competitive edge
SN  - 817829396X
U1  - 658 . 8  CHK 
PY  - 2004///
CY  - New Delhi
PB  - Response Books- New Delhi
KW  - Marketing/ marketink- management / knowledge management
N1  - Mark- BBA
ER  -