Terry Burton <br/><br/>
Naming Rights  Legacy Gifts and Corporate Money 

 - New Jersey  John Wiley & Sons.  2008 
 - xxi, 233 p.      Hard bound 
<br/><br/>
<br/><br/><label>ISBN: </label>9780470230633 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Institutional Advertising/ Non Profit Organization/ Fund Raising/ Corporate Image
<br/><br/><label>Dewey Class. No.: </label>658.15224 BUN  / BUN