Jay H. Heyman <br/><br/>
All you Need is a Good Idea!  How to Create Marketing Messages that Actually Get Results 

 - New Jersey   John Wiley & Sons.  2008 
 - xxix, 236 p.      Hard bound 
<br/><br/>
<br/><br/><label>ISBN: </label>9780470237915 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing/ Advertising/ Small Business- Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 HEA  / HEA