Kumar, Nirmalya <br/><br/>
Brand breakout:  how emerging market brands will go global /  by Nirmalya Kumar, Jan-Benedict, E. M. Steenkamp 

 - London:  Palgrave Macmillan,  c2015. 
 - xvi, 256 p. :  ill. ;  24 cm. 
<br/><br/>Includes Bibliographical References and Index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781137276612 9781137467591 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management<br/>Branding
<br/><br/><label>Dewey Class. No.: </label>658.6   / KUB