Michael A. Belch, George E. Belch Advertising and promotion: an integrated marketing communications perspective - 9th, - New Delhi McGraw-Hill 2003 - xxvi, 779, gl-14, en-25, cr-3, in-23 Paper back ISBN: 9781259026850 Subjects--Topical Terms: Advertising/ Sales promotion/ Communication in marketing Dewey Class. No.: 659. 1 BEA /