Vilanilam, J.V. Advertising basics!: a resource guide for beginners / by J.V. Vilanilam, A.K.Varghese. - New Delhi : Sage Publications, c2004. - xi, 200 p.: 24 cm. ISBN: 9788178293301 8178293307 Subjects--Topical Terms: Media StudiesAdvertising Dewey Class. No.: 659.1 / VIA