Sanjay Tiwari <br/><br/>
The (un) Common Sense of Advertising  Getting the Basics Right 

 - 2nd ed.                                            
 - New Delhi  Response Books- New Delhi  2006 
 - 322 p       
<br/><br/>
<br/><br/><label>ISBN: </label>0761997369 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  TIU  /