TY  - BOOK
AU  - Ray Poynter
AU  - ,
TI  - The Handbook of Online and Social Media Research: Tools and Techniques for Market Researchers
SN  - 9780470710401
U1  - 658.8 
PY  - 2010///
CY  - West Sussex
PB  - John Wiley & Sons
KW  - Marketing Research/ Social Media/ Internet Searching
N1  - Includes Bibliographical References and Index; Mark- BBA
ER  -