Bobby J. Calder <br/><br/>
Kellogg on Advertising & Media   The Kellogg School of Management 

 - New York  John Wiley & Sons  2008 
 - 292  Pictures  22 cm.  Hard bound 
<br/><br/>Includes Index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780470119860     
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising /Advertising Media Planning
<br/><br/><label>Dewey Class. No.: </label>659.1 KEB  / KEB