Roland D. Smith <br/><br/>
Strategic planning for public relations   

 - 4th Ed. 
 - New York  Routledge  2013 
 - xxxv, 520 p.      Paper back 
<br/><br/>Includes Bibliographical References and Index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780415506762 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public Relation/ Strategic Planning
<br/><br/><label>Dewey Class. No.: </label>659.2 SMS  / SMS