Nigel Hollis <br/><br/>
The Meaningful Brand  How Strong Brands Make More Money 

 - New York  Palgrave Macmillan  2013 
 - 225 p.      Hard bound 
<br/><br/>
<br/><br/><label>ISBN: </label>9780230342262 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand Mane Product/ Branding/ Product Management
<br/><br/><label>Dewey Class. No.: </label>658.8 HOM  / HOM