TY  - BOOK
AU  - Del I Hawkins
AU  - David L Mothersbaugh,Amit Mookerjee
TI  - Consumer Behavior: Building Marketing Strategy
SN  - 9780070682160
U1  - 658.8342 
PY  - 2010///
CY  - New Delhi
PB  - McGraw Hill Education
N1  - BBA
ER  -