Schiffman, Leon G. Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar - Noida : Dorling Kindersley (India)Pvt. Ltd. (Pearson Education), c2015. - xxvii, 508 p. : ill., 25 cm. ISBN: 9789332537644 Subjects--Topical Terms: Consumer behaviorMotivation research Dewey Class. No.: 658.8342 / SCC