TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Wisenblit,Joseph
ED  - Kumar, S. Ramesh
TI  - Consumer behavior
SN  - 9789332537644
U1  - 658.8342 22
PY  - 2015///
CY  - Noida
PB  - Dorling Kindersley (India)Pvt. Ltd. (Pearson Education)
KW  - Consumer behavior
KW  - Motivation research
N1  - Marketing- BBA
ER  -