Donald M. Davis, Raymond L. Carroll <br/><br/>
Electronic media programming: strategies and decision making   

 - NULL  McGraw-Hill  1993 
 - xii, 532       
<br/><br/>
<br/><br/><label>ISBN: </label>0070102988 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcasting-united states-planning
<br/><br/><label>Dewey Class. No.: </label>384. 5442 CAE  /