Futrell, Charles M. Fundamentals of selling: customers for life through service / by Charles M. Futrell. - 12th ed. - New Delhi: McGraw Hill Education, c2011 [2015], [2017] - xxxiv, 652 p.: Includes Index. ISBN: 9789339204686 9339204689 Subjects--Topical Terms: SellingMarketing Dewey Class. No.: 658.85 / FUF