Cutlip, Scott M. <br/><br/>
Effective public relations / 
by Scott M. Cutlip. 
 - 8th ed. 
 - India :  Pearson Education,  c2000 [2005]. 
 - xx, 588p. :  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>8178089785 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public Relation
<br/><br/><label>Dewey Class. No.: </label>352.748  / CUE