Schiffman, Leon G. <br/><br/>
Consumer Behavior / 
Leon G. Schiffman. 
 - 11th ed. 
 - Noida :  Pearson India Education Services Pvt. Ltd.  c2016 [2018]. 
 - xxvii, 508p. :  26 cm. 
<br/><br/> Includes Index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789332555099 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Communication<br/>Motivation Research
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCC