Malhotra, Naresh K.  <br/><br/>
Marketing Research:  an applied orientation / 
by Naresh K. Malhotra and Satyabhusan Dash. 
 - 7th ed. 
 - Noida, India:  Pearson India Education Services Pvt Ltd.,  c2016 [2017] 
 - xxx, 968p.  28 cm.  Paperback. 
<br/><br/>Includes Bibliographical References and Index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789332555693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing  /Marketing  research
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAM