Keller, Kevin Lane. <br/><br/>
Strategic Brand Management:  building, measuring, and managing brand equity / 
by Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob. 
 - 4th ed. 
 - U P, India:  Pearson,  c2015 [2017]. 
 - xxix, 586 p.: 
<br/><br/> Includes Index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789332542204 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Strategic Management<br/>Strategic Brand Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / KES