Hawkins, Del I, <br/><br/>
Consumer Behavior:  building Marketing Strategy / 
by Del I Hawkins, David L Mothersbaugh,Amit Mookerjee. 
 - 12th ed. 
 - Chennai, India:  McGraw Hill Education,  c2014 [2016]. 
 - xxxv, 776 p.: 
<br/><br/> Includes Index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9789351344797 9351344797 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Marketing Strategy
<br/><br/><label>Dewey Class. No.: </label>658.8342  / HAC