TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel F.
TI  - Strategic Marketing
SN  - 9780070682603
U1  - 658.802  22
PY  - 2006/// [2016]
CY  - Chennai
PB  - McGraw Hill Education
KW  - Marketing
KW  - Strategic Marketing
N1  - Includes Index; Marketing- BBA
ER  -