TY  - BOOK
AU  - Hawkins,Del I
AU  - Mothersbaugh,David L.
AU  - Mookerjee,Amit
TI  - Consumer Behavior: building Marketing Strategy 
SN  - 9789351344797
U1  - 658.8342 22
PY  - 2014/// [2016]
CY  - Chennai, India
PB  - McGraw Hill Education
KW  - Consumer Behavior
KW  - Marketing Strategy
N1  - Includes Index; BBA
ER  -