Kellogg on branding :   the marketing faculty of the Kellogg School of Management /  
edited by Alice M. Tybout and Tim Calkins. 
 - New Jersey :  Wiley,   c2005. 
 - xvii, 334 p. :   ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780471690160 0471690163 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Brand name products.--Marketing<br/>Brand name products.--Management.<br/>Customer relations--Management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEA