TY  - BOOK
AU  - Chattopadhyay,Amitava
AU  - Batra,Rajeeb
AU  - Ozsomer,Aysegul
TI  - The new emerging market multinationals : : four strategies for disrupting markets and building brands 
SN  - 9781259029226
U1  - 658.83 22
PY  - 2012///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Marketing
KW  - Market research
N1  - Includes bibliographical references and index; Marketing -BBA
ER  -