TY  - BOOK
AU  -  Tybout,Alice M.
AU  - Calkins,Tim
TI  - Kellogg on branding : : the marketing faculty of the Kellogg School of Management / 
SN  - 9780471690160
U1  - 658.827 22
PY  - 2005///
CY  - New Jersey
PB  - Wiley, 
KW  - Brand name products
KW  - Marketing
KW  - Management
KW  - Customer relations
N1  - Includes index; Marketing-BBA
ER  -