TY  - BOOK
AU  - Thompson,Arthur A.
AU  - Peteraf,Margaret A.
AU  - Gamble,John E.
AU  - Strickland,A.J.III
AU  - Jain,Arun Kumar
TI  - Crafting and Executing Strategy: the quest for competitive advantage: concepts and cases
SN  - 9789339204082
U1  - 658.4012 22
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education
KW  - BBA
KW  - Strategic Planning
KW  - Business planning
KW  - Case Studies
N1  - Includes bibliographical references and Index; Strategic Planning-BBA
ER  -