Strategic integrated Marketing Communication
Percy, Larry.
creator
text
-uk
London
Routledge
c2018
3rd ed.
monographic
eng
xiv, 305 p.: 23 cm.
by Larry Percy.
Marketing - BBA
BBA
Business Administration
Business
Marketing
Strategic Marketing
Marketing Communication
658.802 PES
9781138058323
BD-DhULA
191210
20191210195020.0