TY  - BOOK
AU  - Percy,Larry
TI  - Strategic integrated Marketing Communication
SN  - 9781138058323
U1  - 658.802 22
PY  - 2018///
CY  - London
PB  - Routledge
KW  - BBA
KW  - Business Administration
KW  - Business
KW  - Marketing
KW  - Strategic Marketing
KW  - Marketing Communication
N1  - Marketing - BBA
ER  -