TY  - BOOK
AU  - Oliver,Sandra M.
TI  - Handbook of Corporate Communication and Public Relations: pure and applied 
SN  - 9780415648271
U1  - 659.2 22
PY  - 2004/// [2012]
CY  - New York
PB  - Routledge
KW  - BBA
KW  - Business Administration
KW  - Business
KW  - Public Relation
KW  - Communication.
KW  - Corporate Communication
N1  - Includes Index; Public Relation- BBA
ER  -