TY  - BOOK
AU  - Kevin Lane Keller
AU  - ,
TI  - Strategic Brand Management: Building, measuring, and managing brand equity
SN  - 8129702541
U1  - 658. 827 KES 
PY  - 2005///
CY  - New Delhi
PB  - Pearson Education
KW  - Strategic planning/ Strategic management
N1  - Includes Index; Manag- BBA
ER  -