TY  - BOOK
AU  - Charles W. Lamb Jr.
AU  - ,
TI  - Strategic Marketing Management Cases
SN  - 0256261253
U1  - 658.802 CRS 
PY  - 1999///
CY  - NULL
PB  - Irwin/McGraw Hill
KW  - Marketing-case studies
N1  - BBA
ER  -